Business Blogging… should you or should you not?
The fast answer is… it depends.
Let me ask you this first. Are you in business only to meet your needs or the needs of the market?
In other words, if you owned a coffee shop, would you physically work in the coffee shop? Would you be serving customers, managing staff, wiping down tables, changing light bulbs, opening, closing, etc…?
Or… would you build up your customer base and your brand so big, creating a demand for your product and service so big, that you would open up stores all across the city, in other cities, across the country, and around the world?
Imagine that. Imagine your brand so big that hundreds of thousands of people, millions of people, wanted it. Imagine the choices you would have.
There’s a big difference between building your business to meet your own needs vs. the market’s needs. BIG DIFFERENCE.
Okay, so what does that have to do with business blogging?
Consider this. I’m speaking with clients every week, whether it’s one-on-one, workshops and seminars or I’m speaking at an event. Often, the knowledge I provide and share is repeated to multiple clients throughout the day, the week, the month. Sometimes it takes an entire month to share that knowledge to all of my one-on-one clients.
Sure, I could email all of them at once – that would definitely work. I can also share that knowledge during our monthly workshops where all of my clients are present… and as they continue to be my client month after month, the revenue generated would definitely meet my needs.
But what about everyone else’s needs?
What about the people and business owners who are not a client of mine?
What about the needs of the market?
My mission in life is to make a positive and measurable difference in the businesses and lives of others ~ period! Not just my clients. Others. Many others. As many other as possible. Forever.
By business blogging valuable content to clients and non-clients alike, I now begin to reach out to a much greater audience and market… and begin meeting the needs of the market.
Still not convinced?
Okay, consider this. Pick one of your favourite authors. I’m going to use Seth Godin. Heard of him? Google him if you don’t – he’s a pretty brilliant guy.
Basically, Seth Godin is a marking guru, to say the least. He is a graduate of Tufts and Stanford University, a businessman, a writer, a columnist, a marketer and the author of 12 books and counting. And, like me, Seth Godin believes in sharing knowledge without expectation.
Seth is also a blogger – he writes and posts a new blog every day. I subscribe to his blog and read it daily. Most of his blogs are a few paragraphs long – some are simply one sentence long.
Because of the value Seth brings to his blog, I now find myself looking for more and more of his knowledge, both online and off.
Globally, Seth Godin and all of his knowledge and experiences are in high demand all over the world.
Now imagine this. Imagine if Seth Godin shared his wisdom with people… only people… and only one person at a time, specifically his clients… only his clients?
If that were the reality, how would you ever learn anything from or about Seth Godin? How would you ever come across his books, his videos, his ideas and views?
The answer, probably never.
Okay, so let’s get back to the original question. To blog or not to blog?
Well, do you feel you have the knowledge to share … knowledge that others outside of your own customer base could benefit from? I believe you do…
Are you in business to meet the needs of the market?
If the answer is yes, then my question is … why wouldn’t you write and post a blog … and for that matter, why wouldn’t you be on LinkedIn, Facebook, Twitter, YouTube, Yelp … and any other online platforms where your current and prospective customers hang out?
Blog. Blog value. Start yesterday. The market is waiting for you.